The problem with cross-cultural management scholars engaging with a contemporary issue such as war in Europe is not just the relevance of cross-cultural management scholarship, it is a question of its fit for purpose. Firstly, is it relevant for specialists in cross-cultural management to engage with issues of war? Should we not leave it to political scientists or international relations specialists? Do we have any skills that we can offer? Surely we know a lot about international and cross-cultural conflict management.