The problem with cross-cultural management scholars engaging with a contemporary issue such as war in Europe is not just the relevance of cross-cultural management scholarship, it is a question of its fit for purpose. Firstly, is it relevant for specialists in cross-cultural management to engage with issues of war? Should we not leave it to political scientists or international relations specialists? Do we have any skills that we can offer? Surely we know a lot about international and cross-cultural conflict management.
Much has happened over the first two decades of the 21st century. Yet change has particularly accelerated over the last year. The events of 2020
As social scientists we are interested in societal issues and how to address them and solve them. There is no bigger issue on a global scale today than the pandemic caused by the new strain of coronavirus. It is an international issue that has to be managed at an international, national and local level, ideally in cooperation and coordination. As cross-cultural management scholars we may be able to help.