Is postcolonial theory dead in critical cross-cultural management scholarship?

_Cross-cultural management scholars sometimes aren’t the most up to date when it comes to theories in the wider social sciences. This isn’t simply when the most tenacious still hang on to Hofstede’s purported ‘paradigm’ of cultural dimensions – perhaps a reason why social scientists often do not take us management scholars seriously. Postcolonial theory has been coming under criticism for some time. Yet critical cross-cultural management scholars can still be seen clinging to an idea of postcolonialism that may now be past its due date. _

Why poverty matters in cross-cultural management studies

Poverty is not something that can be ignored in cross-cultural management studies. Increasingly it is an integral feature in wider global and domestic society. It is of growing importance in corporate life, and is becoming a subject of interest to international business and management scholars. How we understand poverty in global management and business, those issues touching on corporate life and the contributions and culpabilities of local and global corporations and how we address them from a cross-cultural perspective, and how this affects our scholarly work, are important aspects to consider.

Is artificial intelligence culturally intelligent?

The question of whether or not AI is culturally intelligent necessitates addressing a number of connected issues: who creates and controls AI, who creates the narratives around AI and how is it represented, whether AI can think for itself, and whether AI has values. Artificial intelligence, and the narratives about it are becoming part of our culture(s). The way it is used, and the impact it has across cultural contexts and different societal groups should be a concern to cross cultural management scholars.

Refugees from Syria being welcomed in Germany

Irregular migration and cross-cultural management

Migration, whether irregular or regular, is a fact of life. Many of us are likely to be the product of migration Yet mobilising resentment towards immigrants has a long history. In fact, I would assume, as long as migration has existed. Yet companies such as Ernst and Young are embracing refugees as part of their diversity programme. How can cross-cultural management scholars contribute?

Cross-cultural management and the climate crisis

Is the climate crisis our responsibility? What do we have to offer as cross-cultural management scholars? The way people and organizations relate to nature and the environment is very much our business. This is part of the cultures we purport to study. The way international managers manage cross-cultural difference, within a context of global-local power dynamics influences how MNEs approach these issues. If our scholarship really does have impact, as we say it does when assessed by our academic institutions, we have some culpability in the values and attitudes of managers and their organizations, the way they act towards local contexts, the impacts that they have on nature and the environment. We might be part of the problem. But we could also be part of the solution.

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